eCommerce Due Diligence

Private Equity eCommerce Due Diligence

A practical guide to evaluating operational risk regarding digital marketing, operations & technology.  LEARN MORE →


What You'll Learn


Traffic Analysis

Analysing the profile of the traffic (website visitors) that comes to an ecommerce property is a crucial part of any ecommerce due diligence, and we recommend this be part of all due diligence engagements. 


SEO & Organic Search

Organically ranking highly for search terms related to the good or service sold by an ecommerce property is obviously highly valuable. Essentially, this is "free" traffic, and although a business can run very successfully on paid advertising alone, having a substantial portion of traffic come from organic searches or direct traffic is usually a sign of a healthy business. 


Paid Search Advertising

Paid search advertising, such as Google Adwords, is the main way in which a lot of ecommerce businesses acquire customers. Despite this, many large ecommerce companies do not handle search advertising in-house, prefering instead to outsource this task.


Social Network Presence

A robust social network presence can be a powerful driver of traffic and customer loyalty. However, it is very often poorly utilized by even pretty large ecommerce companies. 


Content Strategy

An effective content strategy can amplify both organic and paid advertising efforts, decrease the cost of customer acquisition as well as increase customer loyalty, brand awareness and repeat purchases. 


Analytics & Business Intelligence

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Einar Vollset

Einar Vollset is a seasoned technology operator specializing in due diligence of, and strategic advisory services for, middle market and private equity owned companies with significant eCommerce channels. Dr Vollset is the co-founder of a YCombinator backed company acquired by Google, holds a PhD in Computer Science and used to be a professor of computer science at Cornell University. 


What Others Are Saying

Particularly helpful when evaluating paid advertising strategy. We were able to confidently raise spending post-close.
Boston based PE Firm
Able to quickly grasp the full picture of an ecommerce operation and translate that into actionable advice for investors and operators
Chicago based PE Firm.

Einar Vollset

101 Cooper St, Suite 42
Santa Cruz, CA 95060